So here we are, the leading on-line envelope retailer, distributor and printer, asking the question... e-mail or snail mail. For obvious reasons, you’d assume we espouse the tried and true postal system. We do, after all, sell envelopes. But there’s a bigger picture here that bears examining.

One of the major drawbacks to email is the spam filter. There are so many buzz words and phrases on spam lists these days, your intended recipient may never read that one essential communique. Who wants to hear the phrase, “you were in my spam folder.” When you’ve got something important to say, you don’t want to be considered junk mail and end up in a bottomless, virtual trash heap.

People are, by nature, multi-dimensional. We like to not only look at something, we like to touch it, feel it, turn it over, see what’s inside. We’re excited by colors and textures. We like to feel as if we’re taking part in something... we enjoy the act of “doing.” Who doesn’t feel that tingle of expectation when a beautiful envelope arrives in our mail box? You don’t get that from a cyber message. It’s the envelope that invites us to find the surprise inside... an invitation, an announcement, some news we’ve been waiting for. “Open it! Open it!” We’ve all said that.

And you can only do that with an envelope.

Your thoughts?