In conjunction with the Direct Marketing Association and the Magazine Publishers of America, the Envelope Manufacturers Association has launched a "Please Recycle" Program to inform consumers that envelopes, along with magazines, catalogues, and newspapers are recyclable. Because only about 30 percent of this "mixed paper" is recycled annually in the US, EMA hopes to stimulate recycling activity through this campaign and improve the overall recycling/recovery rate for the paper-based communications industry.